Growth potential:
Growing with your web site is another reward in addition to the benefit of being cost-effective.  At first, your web site will be very simple.  The more experience you gain, the more professional looking your web site will become.  There are just no way to describe this growing joy.
Before the summer of 1999, I was not even on the internet.  However, my experience and knowledge in this field were building up gradually.  I took some internet web design classes such as HTML programming, and Microsoft FrontPage 2000 through Santa Monica College.  After I walked through the tutorial of FrontPage 2000, I got my web site published.
At first, there were only five pages on my site.  Through the practices provided by the managing and maintenance of my website, my skills were improved.  I know I am still learning and making progress each day.  Every time whenever my viewer says something good about my web site I feel so good and proud of myself.  My web site is just like my baby.  I am happy to see it grow up in the way which I planed for it. 
The money and time I have invested in my web site is really not significant.  The confidence I have gain through this design phase make me happy every day.  Good luck to you and hope you feel the same way as I do.