Placing a chat room on your web site allows your visitors to talk to you directly, and more importantly to each other.  Those visitors who enjoy communicating with one another in real time are sure to visit your site repeatedly. 

Live chat adds a new dimension to the Internet experience.  It also can strengthen the bonds between your users and your site or service.  It provides you with multiple opportunities to turn them into paying customers.  Some of these people may even increase the traffic to your web site as they spread the word about your site.

In the past, it was very difficult for you to add chat capabilities to your web site.  Building a chat room required the skills of a master programmer and the cooperation of a network specialist.  Nowadays, adding a chat room is no more difficult than inserting a table.  Generally speaking, the hosting server will provide you with several chat applets.  All you have to do is locate these chat applets, and then install them on your web site.