Creating your own indelible image online

Your website is up running.  Visitors from all over the world can look for information and have the opportunity of sharing their experiences with each other.  In the near future, you would like to sell art works online.

Let us say your are one of the silk painters.  How would you make this happen? Shall you start your store through an online catalog and a few profiles of your silk works?

A better approach would be to create your own indelible image online.  In other words, you have to create a recognizable brand identity for your  store.  Don't follow your topic with a diatribe on how great your silk work is.  Instead, talk about the things visitors care about.   

It is very important that your whole operation reeks of "professionalism".  Your website will be serve as a clearinghouse for all silk arts related information.